Are we using AI the right way?

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The jury is still out on whether AI adoption is really boosting the bottom line and driving business value. It is visible to all โ€“ ๐Ÿต๐Ÿฑ% ๐—ผ๐—ณ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—”๐—œ ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ณ๐—ฎ๐—ถ๐—น๐—ถ๐—ป๐—ด, according to an MIT study.

Why? In my view, the rush for shiny demos, shallow objectives, and the lack of clear mapping between business goals and AI use is fueling this misalignment.

Large language models (LLMs) seem simple. You prompt and get results. However, in reality, implementing them in production and integrating within business flows requires both experience and expertise. Starting a generative AI project is easy. Yet, customizing it to business objectives and delivering consistent, predictable outcomes is where things become difficult.

Those who manage to cross these barriers, however, end up with solutions that deliver real and measurable value.

๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ฐ๐—ผ๐—ฝ๐˜† ๐—ฎ๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ต๐—ฒ๐—ฟ๐—ฒ – https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf

๐Ÿ“Œ ๐—”๐˜๐˜๐—ฎ๐—ฐ๐—ต๐—ฒ๐—ฑ ๐˜€๐—ฐ๐—ฟ๐—ฒ๐—ฒ๐—ป๐˜€๐—ต๐—ผ๐˜ ๐—ป๐—ผ๐˜๐—ฒ: ๐˜š๐˜ถ๐˜ฎ๐˜ฎ๐˜ข๐˜ณ๐˜ช๐˜ป๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ด ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฃ๐˜ข๐˜ด๐˜ช๐˜ค ๐˜ถ๐˜ด๐˜ฆ ๐˜ค๐˜ข๐˜ด๐˜ฆ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜จ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ˆ๐˜. ๐˜ ๐˜ฆ๐˜ต ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ด๐˜ค๐˜ณ๐˜ฆ๐˜ฆ๐˜ฏ๐˜ด๐˜ฉ๐˜ฐ๐˜ต, ๐˜ข๐˜ง๐˜ต๐˜ฆ๐˜ณ ๐˜ง๐˜ข๐˜ช๐˜ญ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ท๐˜ช๐˜ฅ๐˜ฆ ๐˜ข ๐˜ถ๐˜ด๐˜ฆ๐˜ง๐˜ถ๐˜ญ ๐˜ณ๐˜ฆ๐˜ด๐˜ฑ๐˜ฐ๐˜ฏ๐˜ด๐˜ฆ, ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ช๐˜ฏ๐˜จ ๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ณ๐˜ฆ๐˜ค๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ข ๐˜ฉ๐˜ถ๐˜ฎ๐˜ข๐˜ฏ ๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ต,ย ๐˜ณ๐˜ฆ๐˜ฅ๐˜ถ๐˜ฏ๐˜ฅ๐˜ข๐˜ฏ๐˜ต๐˜ญ๐˜บ ๐˜ข๐˜ด๐˜ฌ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ข ๐˜ฅ๐˜ฆ๐˜ด๐˜ค๐˜ณ๐˜ช๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ด๐˜ด๐˜ถ๐˜ฆ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ! ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฆ๐˜ด ๐˜ง๐˜ณ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ฏ๐˜ด๐˜ต๐˜ฆ๐˜ข๐˜ฅ ๐˜ฐ๐˜ง ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต. ๐˜›๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฃ๐˜ฆ ๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ค๐˜ฆ๐˜ฏ๐˜ต๐˜ณ๐˜ช๐˜ค, ๐˜ณ๐˜ฆ๐˜ฅ๐˜ถ๐˜ค๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ณ๐˜ช๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ณ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜ข๐˜ฅ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ช๐˜ต.

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I am buildingย Beaconcross Technologiesย โ€“ we help companies with Conversational & Agentic AI/ML projects

Author โ€“ William Lewis